Social & Content Executive

We're looking for a creative and digitally-savvy team player to join our marketing team! This is a role that blends hands-on content creation across visual formats, social media strategy, management and influencer marketing. You'll be at the heart of our campaigns, helping shape how our artists connect with audiences across Australia and around the globe. What you'll do: Content Strategy & Production Capture, create, and curate high-quality content in various formats such as video, basic animation (i.e. adding lyrics / titles), infographics, images, and social media posts. Generate ideas for engaging and relevant content based on target audience and business objectives. Contribute to the production process, including scripting, shooting, editing, and post-production tasks. For larger briefs, collaborate with external creatives (e.g. photographers, videographers, editors) by preparing briefs and coordinating content shoots. Plan and execute content capture for touring artists and events. Develop content strategies for artists’ social media channels.  Social Media & Owned Channels Manage Sony Music’s local social media platforms including Instagram, TikTok, Facebook, and Twitter. Manage Sony Music’s website – keeping it engaging and up to date. Develop and implement social content strategies aligned with broader campaign goals. Develop and maintain a content calendar to plan and schedule content releases. Monitor performance and engagement and share insights with the team. Collaborate with marketing teams and stakeholders across the business to define social media and content strategies aligned with artist and our brands goals and objectives. Work closely with artists, managers, our brands and internal teams to craft digital storytelling narratives that reinforce an artist’s identity, brand loyalty and cultivate community across platforms like TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels. Build out content strategies that align with the visual identity of our artists and brands, alongside commissioned artwork, video and photoshoot creative execution for campaign. Develop and implement strategies that drive first party acquisition and engage fans, building and strengthening artist audiences in creative and innovative ways.  Platform Optimisation Monitor and optimize content for search and algorithms to improve visibility and organic reach. Stay ahead of platform trends, new technologies, algorithm changes, and creator tools. Identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems. Educate the wider label on how to infuse them into artist campaigns. Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant and resonates with both emerging and established talent. Conduct content and social media audits and competitor analysis to identify opportunities for improvement. Influencer Marketing Ide...