Social Creative Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role:  Social Creative Lead Location:  London, United Kingdom   About the role:  As Social Creative Lead, you'll be the creative engine behind ENERGY's social output — taking briefs from concept through to delivery across the client's diverse brand portfolio. You'll work on individual brand campaigns and large-scale global social playbooks, always with a clear rationale behind the creative decisions. You'll bring deep platform knowledge, a sharp conceptual instinct, and the confidence to present and sell your thinking to clients. This is a varied, fast-paced role that rewards initiative, craft, and a genuine passion for social. What you will be doing:  Lead creative development across paid and organic social campaigns for the client's brand portfolio — from initial concept through to execution and delivery. Partner closely with the social strategist to translate creative strategy into platform-native ideas and assets. Develop global social playbooks that define creative direction, best practice, and brand presence across markets — and guide clients through the process. Create high-quality digital assets including static visuals, video content, GIFs, and memes, tailored to each platform's format and audience behaviour. Build and present compelling creative decks that clearly articulate your thinking, showcase the work, and reference best-in-class creative to support client buy-in. Act as brand guardian for the client, ensuring all output is consistent with brand guidelines and meets the client's standards. Use existing assets and stock imagery creatively and effectively to develop timely, relevant content. Stay current with platform developments, social trends, and digital innovations — bringing new ideas to the team proactively. Manage your workload across multiple concurrent projects, delivering accurate, high-quality work within agreed timescales. Contribute to team ideation and work both independently and collaboratively depending on the project. What you need to be great in this role:  Proven experience delivering paid and organic social creative for major consumer brands across all key platforms — including Meta, TikTok, YouTube, LinkedIn, X, and Snapchat. Strong conceptual ability — you understand what makes social creative effective and can ...