Social Media Analyst, Influencer Marketing

About Collectively: Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for. About The Team: Collectively’s Analytics & Performance team brings creativity, analytics, and paid social expertise together to lead the reporting of our campaigns, implement successful boosting programs, and manage multiple cross-functional tools and processes that power the organization. The team also supports R&D and innovation, helping to guide our consistent evolution in an ever-changing industry. About The Role: Digital Marketing Analysts are actively involved in campaign tracking and manage the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms. Responsibilities: Client Research, Reporting, and Analysis: Support of the following work streams:  Cleaning and analysis of data to support client reporting deliverables Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data Quantitative and qualitative research to explore questions posed by clients Preparation of slides, analytic reports, and other visualizations to illustrate key insights Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team Delivery of benchmarks, trends, and other insights from reporting tools Paid Social Planning and Buying: Work closely with account management colleagues to develop paid social strategies and targets  Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients Set-up and execute paid social campaigns across platforms, workin...