Social Media Manager

Senior Manager, Social Media & Content Strategy Brooklyn, NY | Full-Time | Hybrid In Office/WFH   ABOUT BARK Think Disney for dogs. We aren't just selling toys; we're creating the joy, connection, and delightful chaos that defines the bond between dogs and their people. At our core, we believe dogs make life better, and we're on a mission to return the favor by building THE Dog Company. We operate at the intersection of data, technology, and pure creativity. We move fast, test relentlessly, and use real feedback from millions of pups to build smarter systems, better products, and more meaningful experiences. We're looking for people who want to challenge the status quo and help us invent what's next for dogs and their humans. THE TEAM The Brand Team is in the business of making people smile before they ever buy anything. We create the stories, campaigns, and moments that make BARK one of the internet's favorite brands to follow. Social sits at the center of that work. You'll shape how millions of people experience BARK every day, partnering with Creative, Growth, Product Marketing, PR, and Customer Experience to create content people choose to watch, share, save, and send to the group chat. WHO WE'RE SNIFFING FOR The internet is weird. We like it that way. We're looking for someone who knows great social isn't built in approval meetings—it's built by people who understand culture, trust their instincts, and know when to throw the playbook out the window. You think in content series instead of one-off posts. You bookmark weird TikToks for inspiration. You know the difference between chasing a trend and creating one. You understand that the comments section can be just as valuable as the post itself. You're excited about AI because it helps you create better work—not because it replaces creativity. You use it to brainstorm, spot patterns, automate the repetitive stuff, analyze what's resonating, and spend more time making ideas people actually care about. You have strong creative instincts, good judgment, and know when to move fast, when to take a risk, and when to leave the trend alone. KEY DUTIES Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform. Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work. Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own. Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business. Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition. WHAT YOU BRING A portfolio that makes us say, "Wait...you did that...