Social Media Senior Manager, Asia

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!Crunchyroll is the ultimate home for anime worldwide, connecting millions of fans through streaming, theatrical releases, events, gaming, and beyond. As we accelerate our growth across Asia, we are seeking a Social Media Sr. Manager, Asia to lead social strategy, audience engagement, and fandom growth across the region. This role will be responsible for building and scaling our brand voice in both markets, ensuring strong planning, creative execution, and engagement across all social platforms. The role requires a mix of strategy and hands-on execution. About the Role As the Social Media Senior Manager, Asia you will lead Crunchyroll's social media and audience engagement strategy across Southeast Asia, Taiwan, and South Korea.  Responsible for driving audience growth, fandom engagement, cultural relevance, strengthening brand affinity ,through innovative, social-first programs and campaigns that connect fans with Crunchyroll's content, creators, and experiences across the region.  Reporting to the Marketing Director, Asia, this role serves as a key strategic partner to both regional and global stakeholders, translating audience insights into impactful campaigns and long-term growth opportunities. The ideal candidate is both strategic and execution-oriented, with strong regional market awareness, exceptional stakeholder management skills, deep social media expertise, and a proven understanding of fandom and community ecosystem.  They bring a passion for anime, entertainment, gaming, and youth culture, and can translate audience insights into impactful social strategies and campaigns. What You’ll Do Social Strategy & Execution Drive the regional social content strategy and execution, overseeing platform strategies, editorial planning, campaign development, content localization workflows, and creative approval across Southeast Asia, Taiwan, and Korea.  Ensure localized social-first storytelling that connects fans with Crunchyroll's content, creators, and experiences while ensuring brand consistency and local relevance. Drive social excellence across major content and brand initiatives, ensuring social media plays a central role in anime premieres, simulcast launches, theatrical releases, events, conventions, and integrated marketing campaigns. Fandom, & Community Engagement Partner with local market teams and community stakeholders to deepen fan participation, strengthen brand affinity, and drive sustained community growth. Build and grow...