Solutions Marketing Manager
The Solutions Marketing Manager is a revenue-focused role that connects marketing and sales to drive business growth. This role develops and executes campaigns and customer programs that generate leads, create pipeline, and help move opportunities through the sales process.
Working closely with Sales, Growth Marketing, Product Marketing, and Learning Solutions, the Solutions Marketing Manager supports campus events, strategic sales opportunities, and account-based marketing initiatives that engage customers and support revenue goals. They align marketing efforts with sales priorities, ensuring campaigns, content, and follow-up activities help Sales connect with the right buyers, build momentum, and turn engagement into qualified opportunities.
About the Gig:
Sales Enablement & Deal Support
- Partner closely with Sales reps and leaders to accelerate marketing qualified leads (MQL) progression, support active opportunities, and drive growth within strategic accounts.
- Support tailored presentations and narratives to prospects and customers
- Join customer calls, demos and presentations as a subject matter expert
- Develop and maintain core sales enablement materials (pitch decks, one-pagers, battlecards, objection handling)
- Coach Sales on messaging, positioning and competitive differentiation
Field Marketing Execution
- Plan and execute field marketing programs that drive pipeline and accelerate deals (campus events, roadshows, lunch and learns)
- Align marketing initiatives with territory and segment-level sales priorities
- Act as the primary marketing partner to Sales during peak selling periods
- Ensure strong conversion from marketing actions to sales opportunity
Competitive & Market Intelligence
- Gather insights from active deals, customer interactions and lost opportunities
- Translate frontline feedback into actionable improvements for messaging and strategy
- Maintain and evolve competitive positioning based on real-wor...