Sr. Analyst Growth Marketing- Google Ads
Title of role: Sr. Analyst, Growth Marketing- Google Ads Location: New York or Boston; Hybrid (2 days in the office required) Approved Salary Range: $95,000 - $110,000 About the Role: Rue Gilt Groupe is seeking a digitally-led marketing professional to join our marketing team. As a Sr. Analyst, Growth Marketing, you will be a key driver of our mission to be the most engaging off-price style destination. You will lead initiatives to drive top-line growth through New Member acquisition, specifically focusing on the strategy and execution of our Google Shopping and Paid Search channels. This role is highly cross-functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast-paced environment. At RGG, we Empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members. Key Responsibilities: Scalable Growth & SEM Strategy Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search. Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space. Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality. Data-Driven Impact & Analysis Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments. Translate complex data into clear, actionable insights that influence high-level investment decisions. Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value. Channel Innovation (SEO, GEO & Beyond) Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail. Build future-ready channels by supporting visibility in AI-driven search (GEO) through improved structured data and content signals. Bridge the gap between paid, organic, and AI visibility to establish emerging growth channels. Strategic Communication & Leadership Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations. Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity. Experience and Background Needed: You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity. You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth. You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience. Above all, you are a Collaborative partner who communicates with Kindness...