Sr. Director, Media Planning and Buying

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is looking for a strategic Senior Director, Media Planning & Buying to shape how we invest in media across markets and channels. You will partner with Brand, Growth, Creative, Analytics, Finance, Product and Commercial teams to build effective, measurable campaigns that support audience growth and business outcomes.

This role will be required to work from our Cambridge, MA office 3 days per week.

IN THIS ROLE, YOU WILL

• Define and lead KAYAK’s multi-market media planning and buying strategy across offline and digital channels.

• Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing, optimization and performance reviews.

• Develop integrated media plans spanning TV and video, out-of-home (OOH), radio, paid social, display, programmatic, search and other relevant channels.

• Balance brand impact, audience growth, efficiency and measurable business results across media investments.

• Establish measurement frameworks and feedback loops to evaluate reach, effectiveness, incrementality, efficiency and return on investment.

• Partner with Analytics and external measurement providers on attribution, incrementality testing and media mix modeling.

• Use campaign performance, consumer insights,...