Sr. Director, Media Strategy

Keep Growing with Nutrafol We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.About You We are seeking an accomplished and forward-thinking Sr. Director, Media Strategy to lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing. You will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate our brand presence. They will also bring expertise with brand research tools (e.g., Ipsos, Numerator, Circana) to understand audience shifts, cultural trends, and competitor positioning, and translate those insights into data-driven media strategies that strengthen brand favorability and preference. Responsibilities:  Media Strategy & Leadership Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships. Establish a clear media investment framework that aligns awareness and consideration KPIs with top line growth objectives. Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition. Innovation & Partnerships Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement. Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact. Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends. Data-Driven Insights & Measurement Partner with Data & Analytics to translate MMM, MTA, and incrementality stud...