Sr. Growth Creative Strategist

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag.

We're looking for a Growth Creative Strategist to own the learning system behind our growth creative - what's resonating, with whom, and why - and to carry those answers everywhere they matter. From ads through landing pages, our lifecycle journeys, our site experience, and back into the brand itself. When a message wins with 10,000 impressions behind it, you're the person who makes sure the whole company knows and acts on it.

This is for someone who has seen enough creative win and lose, across enough contexts, to have earned genuine pattern recognition, and who has the presence to operate as a peer to channel leader and a trusted partner to a brand creative team.

WHAT YOU'LL DO

- Own the creative learning system. Run the engine that connects every channel and surface we operate & proliferates learnings throughout the business. Channel managers own performance in their channels; you make sure each of them operates with the full portfolio's knowledge instead of a partial view. You turn fragmented channel learnings into company-wide conviction about our customer—what motivates them, what objections matter, what messaging travels, and what should influence every customer touchpoint.

- Build, maintain, and grow the production engine. Stand up and scale the workflows that keep that delivers quality creatives at scale to feed Meta & across the growth engine. That includes standing up studio operations, UGC partnerships at scale, whitelisting - establishing systems where none exist today. You will own relationships with each creative workstreams, internally & externally, own quantity & quality goals for creative output for each.

- Carry learnin...