Sr. Manager, Product Marketing

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today. We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.   The Role The Sr. Manager, Product Marketing will lead the planning and execution of product marketing initiatives for AXS products. This role is responsible for driving strategic B2B marketing efforts, executing go-to-market plans, creating compelling marketing content, and facilitating cross-functional collaboration. The Director of Product Marketing will work closely with leadership and various departments to develop and implement integrated content distribution strategies, enhance sales enablement, and optimize the sales funnel to increase market share and drive product adoption. What Will You Do?   Drive Strategic B2B & B2C Product Marketing Initiatives: Develop and implement comprehensive strategies, frameworks, and roadmaps to enhance AXS's outbound product marketing efforts. Product Taxonomy Development: Create and maintain a comprehensive product taxonomy to ensure consistent categorization, alignment, and expansion of AXS’ products and features Clarify Product Positioning: Develop clear and effective product positioning and messaging for AXS's suite of core products and services, emphasizing the value delivered to fans and clients. Execute Go-To-Market Plans: Develop and execute go-to-market plans for key AXS product releases, ensuring successful launches and market adoption. Product Knowledge Campaigns: Implement an integrated approach for content distribution, utilizing internal collateral, social media, email campaigns, the AXS B2B solutions site to drive client and fan product knowledge and adoption Craft Compelling Marketing Content: Create impactful data-driven product marketing materials, including case studies, whitepapers, industry thought leadership articles, and more to elevate AXS's value proposition in the industry. Facilitate Cross-Functional Collaboration: Lead and coordinate with various departments, including Product, Design, Business Development, Account Management, Sponsorship, and Data, to establish a seamless workflow for creating and distributing product marketing materials. Bridge Product, Sales, and Account Management: Work directly with the business leaders to craft a cohesiv...