Sr. Manager, Retail Sales – Large Store West

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™, a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation. To learn more about fairlife and its complete line of products, please visit fairlife.com.job purpose:    The Sr. Manager, Retail Sales – Large Store West position will play a vital role in driving sales growth with Regional Customers and Distributors, acting as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including achieving profitable growth while delivering on KPI’s, store visits to review execution with all partners internal and external, organizing planning/review meetings with key stakeholders and our distributor partners, partnering with commercial teams to bring programs into the market, and preparing for and conducting sales calls with assigned Key Accounts. This position requires extensive travel within the assigned region, approximately 50% of the time.    responsibilities:   Manage all aspects of sales & execution to deliver KPI’s and align to corporate goals  Build and maintain strong relationships with key clients, distributors and retail partners.  Identify new business opportunities to expand sales and market share.   Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer.  Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta   Assist in presenting fairlife’s strategies with customers   Ensure local/national chain programming is being adhered to at store level (pricing, positioning).    Identify distribution voids and develop a gap closing plan.  Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.  Deliver regular quantitative and qualitative analysis and feedback to XF partners on program results  Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market  Manages key account sales budget (both trade and marketing) within assigned territory, adjusting for needs within each brand, while maintain...