Sr. Manager, Strategic Communications

How You’ll ContributeThe Communications, Marketing, and Brand team uses creative and strategic tools to further the mission of the National Geographic Society , while maintaining our place as one of the world’s most trusted non-profit organizations and global brands. The team’s creative minds develop and execute mission-driven, on-brand strategies and integrated strategic communications, marketing, creative and audience growth for the National Geographic Society and unifying our efforts across our owned channels, through owned channels, outside partners and earned media. The team is composed of seven integrated departments: Creative, Integrated Brand Marketing, Partnerships Marketing, MarCom Operations and Internal Communications, Strategic Communications, Executive Communications, and Crisis Communications and Public Relations.Reporting to the Director, Strategic Communications, the Senior Manager, Strategic Communications will oversee communications planning and execution for a number of Explorer-led programs. This position will direct the strategy and implementation of outreach and engagement and will amplify the right message, at the right time, to the right audience in support of the goals of the National Geographic Society, the Communications, Marketing, and Brand team and the programmatic teams. The Senior Manager will also champion the Society’s mission, ensuring all communications reflect the brand’s voice and messaging.Your Impact Responsibilities Include:Communications Strategy (45%): Develops and directs comprehensive communications strategies, working collaboratively with programmatic teams, communications, marketing and brand colleagues and external partners, to advance understanding and support for the Society’s Explorer-led programs and the overall profile of the Society’s mission. Manages a consistent messaging platform, including the development of messaging tool kits to ensure related Society leadership, staff, Explorers and external partners are well equipped to deliver our impact messaging. Media Outreach and Engagement (40%): Proactively directs external media relations and outreach to broaden awareness of key Explorer-led programs and increases the visibility of the Society. Cultivates and maintains relationships with reporters from top-tier local, regional, national and international media outlets. Secures high-quality media coverage. Proactively identifies, develops, refines and executes strategies to reach key audiences. Ensures a consistent cadence of earned media.Develops media briefings and guidance, conducts media training sessions for Explorers and other spokespeople for media interviews. Writes and edits compelling media pitches, press releases, statements, op-eds, talking points, fact sheets, journalist briefs and other short form media and communications products. Develops media tool kits to support programmatic work, new announcements and for use by external partners.Monitor...