Sr Marketing Analyst
The Marketing Analyst will be responsible for driving demand generation efforts within Latam markets and specifically Poland. This includes development of strategic marketing campaigns that increase demand and lead generation across NIQ portfolio. The role requires a hands-on marketer with experience in demand generation, who can work in a global matrix organisation to ensure alignment with business objectives and market needs. Lead the implementation of marketing campaigns that stimulate interest, conversion, and retention. Utilize a variety of digital and traditional marketing channels to drive engagement and demand for NIQ products and services.Leverage knowledge of the market, including customer behaviours and competitive landscapes, to inform campaign strategies. Continuously adapt strategies to market conditions and customer needs.Collaborate with regional or market sales to identify key audience and customer segments and customer success teams to curate content to generate high-quality leads and ensure smooth transition from lead acquisition to customer conversion. Monitor, optimize, and report on lead generation activities to ensure continuous improvement.Build and reinforce NIQ's brand presence, in partnership with the global brand team, ensuring consistent messaging and positioning across all channels. Manage market-specific content and assets to enhance brand visibility.Work closely with regional marketing, sales, product, and customer success teams to ensure alignment on objectives, initiatives, and market strategy. Provide input into the broader LATAM strategy from a market perspective.Regularly measure and report on the effectiveness of demand generation campaigns, utilizing data and insights to optimize efforts. Use metrics such as MQLs, SQLs, conversion rates, and ROI to track performance and recommend adjustments.Stay up-to-date on the latest marketing trends, tools, and technologies. Bring fresh ideas and approaches to the team while continuing to develop personal skills and capabilities in demand generation and broader marketing tactics. Required Skills & Experience:Proven experience in demand generation or digital marketing, with a working knowledge of best practices in the field. Strong understanding of the market and customer landscape.Demonstrated ability to adapt marketing strategies to local market dynamics while aligning with company objectives and processes. Understanding of the broader marketing landscape, including customer acquisition, retention, and growth.Ability to drive initiatives autonomously, taking ownership of campaigns and outcomes. Accountable for results and collaboration across teams to achieve objectives.Strong analytical and problem-solving skills to determine solutions to challenges in campaign performance or market shifts. Able to adjust strategies using experience and judgment.Own the quality of marketing deliverables and drive impactful results. Contribute to the overall success of the marke...