Sr. Marketing Programs & Operations Manager

Who we areDV is the leader in digital performance solutions, helping our advertiser and agency partners Verify the quality of their digital campaigns, Optimise to improve performance and Prove that they’re achieving their business outcomes, through unbiased 3rd party data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, agencies, publishers, and digital ad platforms.  Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best-in-class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.What you’ll doDV is looking for a Sr. Marketing Operations Manager to join our Marketing Programs & Operations team. This is a high-impact individual contributor role where you'll optimize our marketing tech stack, build scalable ABM programs, and create automated systems that directly influence pipeline quality and revenue growth.We’re looking for an innovative key player in the strategic evolution of our marketing technology stack who will own the day-to-day management and optimization of our marketing operations infrastructure. In this role, you'll work closely with your manager (Senior Manager, Programs & Operations) to ensure seamless data flow between systems, optimize the lead lifecycle, and enable our global marketing and commercial teams to work smarter. You'll be the technical expert and strategic partner who translates business needs into automated solutions, while maintaining data integrity across a complex, enterprise-grade tech stack.Responsibilities include:Build and maintain complex HubSpot workflows, automation rules, and lead routing logicOwn the integration between HubSpot and other systems to ensure high-quality lead handoff to the commercial teamsOversee marketing technology stack configuration, including the implementation of forms, tracking scripts, and third-party tool integrationsExecute technical components of ABM programs, including account-based list management and automated nurture infrastructureMaintain marketing database hygiene through regular cleanup, audience segmentation, and privacy-first compliance monitoring (GDPR, CCPA, etc.)Partner with Marketing teams to execute email campaigns and website updates within HubspotIdentify opportunities to introduce new platform capabilities and optimize existing workflows for greater efficiencyDocument operational processes and SOPs for the marketing technology stackProvide technical support for website and event-related operations, including Splash integrations and GA4 trackingWho You Are5-6 years of experience in Marketing Operations or a similar technical roleDeep hands-on experience in HubSpot; familiarity with Marketo is a plusStrong proficiency with Salesforce and its integration with Marketing Automati...