Sr Product Marketing Manager
Who we are Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, and synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks.What you'll do We are looking for a product marketer who is passionate about leading go to market success by delivering products that resonate with buyers and users in multiple markets. You zero in on exactly what drives people and how technology can solve their problems. You enjoy speaking with customers, partners, analysts, and product managers. You have a bias for action, high empathy, are a leader, and enjoy being a part of a team. Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations Create effective plays and enablement for sales and CS teams Work closely with product management to align marketing with product features and roadmap What you'll bring Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria - even if you don’t match all of the qualifications, your skills and experience could be valuable in this role! 4+ years experience in product or solutions marketing in a high growth software organization Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers Experience defining and leading product launches in matrixed environments Experience understanding technology at a deep level...