Sr. Product Marketing Manager

Who We Are? Founded in 2012 out of the Stanford Social Algorithms Lab, NovoEd is an enterprise talent development technology provider that enables organizations to scale high-impact learning, mentoring, and practice. Built on proven learning science, the NovoEd Platform drives engagement, collaboration, and skill application to develop a future-ready workforce. Global enterprises rely on NovoEd to foster deep capability-building and continuous workforce transformation. Who Are You? As Sr. Product Marketing Manager, you will work on creating compelling positioning and marketing content to support product launches and campaigns that will build pipeline and help customers do more with our platform. You will develop impactful marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We frequently transition from working on strategic plans or creative ideation to detailed tactical execution. You’ll work closely with cross-functional leaders and teams, including the broader marketing team, product, and go-to-market teams, to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audiences.  You will work closely with company leadership on bringing NovoEd’s corporate narrative and vision to life to accelerate our mission. Most of all, you will lead the go-to-market process for new and existing products.  What Will You Do? Strategic Positioning & Messaging Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy Develop a deep understanding of NovoEd's capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each Define and analyze the competitive landscape for new and existing products Go-to-Market Execution Lead cross-functional operational readiness teams to price, position, and sell new products Partner with product managers and developers to bring new features and products to market Create and execute  product launch campaigns that build pipeline and help customers do more with the platform Sales Enablement & Cross-Functional Partnership Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials Develop impactful marketing assets including websites, videos, success stories, blogs, presentations, and print collateral Drive direction and alignment with cross-functional teams including product, marketing, and go-to-market Customer & Market Insights Define user and buyer personas, prioritize their biggest challenges, define segments, and understand purchasing behaviors Identify dynamic market trends, the competitive landscape, and changing customer needs to accelerate growth Research competing offerings and partner with product ma...