Sr. Specialist Influencer Marketing
Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. Job Ref ID: JR0084766 Whats on your plate?Regional Influencer Marketing LeadershipLead paid influencer marketing across all talabat MENA markets.Build a regional operating model that balances local market flexibility with regional governance and best practices.Drive consistency in campaign planning, execution, reporting, and measurement across all markets.Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale.Build annual roadmaps that support both regional and local business priorities. Campaign Planning & ExecutionPartner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives.Coordinate regional and local campaigns from planning through execution and post-campaign evaluation.Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels.Partner with agencies to identify the most relevant creators and content strategies for each objective.Ensure campaigns are delivered on time, within budget, and to a consistently high standard. Agency & Stakeholder ManagementManage regional influencer marketing agencies and oversee local agency relationships.Establish clear governance, performance expectations, KPIs, and service standards.Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance.Act as the regional subject matter expert for influencer marketing. Technology, Tools & AIOwn talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution.Lead the implementation, optimization, and adoption of influencer marketing platforms across the region.Drive full utilization of technology across the influencer workflow, including:Creator discoveryAudience validationBrand fit analysisFraud detectionCampaign managementContract managementPerformance trackingReportingBenchmarkingEvaluate and recommend new technologies that improve efficiency and campaign effectiveness.Champion AI adoption across influencer marketing, including:AI-assisted creator discoveryContent evaluation and creative scoringAudience insightsPredictive campaign planningPerformance forecastingAutomated reportingWorkflow automationAI-generated campaign summaries and recommendationsContinuously identify opportunities to automate manual processes and reduce operational complexity. Performance Measurement & AnalyticsDevelop a robust measurement framework for influencer marketing ...