Staff Product Manager, Emerging Ecosystems
Job Description
Staff Product Manager, Emerging Ecosystems
New York, NY
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
We’re seeking a Staff Product Manager to identify and build IAS’s next generation of products across emerging advertising platforms, including retail media networks, connected television, digital out-of-home, and AI-driven media buying.
In this highly strategic, zero-to-one role, you will evaluate these evolving ecosystems, identify where IAS can create differentiated value, and lead the development of new products and revenue streams. You will have the opportunity to think beyond IAS’s existing portfolio and build solutions specifically designed for the needs of each market.
This role is ideal for an independent and customer-focused product leader with deep AdTech knowledge, strong technical fluency, and a track record of turning ambiguous market opportunities into successful products.
What you’ll get to do
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Define and lead product strategy across emerging advertising platforms, including retail media networks, CTV, digital out-of-home, and AI-driven media buying.
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Evaluate where advertising investment is shifting and identify opportunities for IAS to create differentiated products and new revenue streams.
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Develop a deep understanding of the customers, workflows, technology, data signals, and business models within each ecosystem.
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Lead zero-to-one product development from initial market research and customer discovery through validation, development, launch, and adoption.
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Design products specifically for the needs of each customer persona rather than relying solely on existing digital advertising products or traditional media-quality metrics.
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Identify the most meaningful problems for IAS to solve, such as brand representation in AI-generated environments, transparency in agentic media buying, or measurement and outcomes in retail media and digital out-of-home.
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Build business cases based on customer demand, market potential, competitive dynamics, technical feasibility, and revenue opportunity.
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Partner directly with advertisers, agencies, retailers, publishers, media owners, technology platforms, and other ecosystem participants to uncover unmet needs and validate potential solutions.
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Translate complex market and customer needs into clear product strategies, requirements, and prioritized roadmaps.
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Collaborate closely and create alignment across with and...