Staff Product Manager, Europe Market Expansion

We're looking for a Staff Product Manager to architect our expansion into European markets and scale our mission from millions to billions of users.

This isn't about localizing what we've built; it's about figuring out how to win a new market from scratch. You'll be the strategic architect of our expansion strategy, shaping the proposition, packaging, and segmentation that makes Lemonade the most loved insurance brand across Europe. You are a founder-mode leader with the high agency to navigate complex market entry and the product sense to ship winning experiences that change lives.

At Lemonade, we are Makers. We care about autonomous thinkers who move fast. As a Staff PM, you are AI-native and eager to bake that intelligence into our exoskeleton.

We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

IN THIS ROLE YOU'LL:

- Own the 0 to 1 of market expansion - nail the personas, segmentation, packaging, and value proposition that allow us to win

- Identify moments of truth and design delightful, winning experiences that feel native but scale globally

- Build winning experiences not just features - ensure every product is honest, transparent, and addresses customer needs with precision and soul.

- Invest in the smallest details to make hard moments comforting and dull moments fun

- Think automation and scale in everything. Use data for unfair advantage and build tools that free our team to focus on empathy and big-picture creativity

- Design best-in-class vision and trace back to lay solid foundation - ensure first versions are high-quality bu...