Strategic Analytics & Planning Manager

WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success. The Planning & Analytics Strategist is responsible for leading the development of business forecasting models and providing deep performance analytics to drive strategic decision-making. This role collaborates across Product, Marketing, and Finance to ensure high-fidelity demand planning and business performance tracking. You will be the point person for translating historical trends and market signals into actionable projections, helping the organization anticipate shifts and optimize resource allocation. The ideal candidate possesses strong statistical foundations, high business acumen, and the ability to turn complex data into clear, compelling narratives that drive decisions at the executive level. This is a role for someone who doesn't just report numbers, but tells the story behind them, connecting the dots between performance, root cause, and what it means for the business going forward. RESPONSIBILITIES: Develop and manage demand forecasting models to support annual planning and ongoing  re-forecasting cycles for eCommerce businesses  Initiate planning and forecasting for both strategic partners and core business performance, providing a unified view across channels Prepare weekly business review and MBR preparation, presenting performance analysis, scenarios, and recommendations directly to leadership Analyze key business performance drivers and variances against forecast, providing detailed root-cause analysis to stakeholders Spearhead recurring performance reporting and ad hoc analyses to support ongoing business needs Lead scenario modeling and performance measurement for promotional strategy, including depth, timing, and targeting decisions, with clear read-outs on lift, cannibalization, and margin impact, and build a reusable framework for evaluating future promotional scenarios Own ongoing competitive and market intelligence (e.g. Zola, Minted, Shutterfly), feeding insights directly into promotional and product strategy rather than one-off research Serve as the source of truth for key business definitions and metrics across Registry, WWS, and Paper, ensuring consistency across stakeholder reporting Partner on cross-functional analytics initiatives, including the development and enhancement of predictive models to support revenue optimization Support strategic projects...