Strategic Planner

About Ogilvy Health: Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity, operating, innovating, and creating at the intersection of talent and capabilities, Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on  LinkedIn.  About the Role: The Strategic Planner supports the development and execution of strategic initiatives across client brands. This role partners closely with Account Services, Creative, and senior strategy team members to elevate the quality of agency thinking, communications, and creative output. The Strategic Planner leverages research, industry knowledge, and analytical thinking to uncover insights, identify opportunities, and contribute strategic recommendations that help position clients, brands, and campaigns for success. This role is ideal for a curious, collaborative thinker who enjoys turning information into actionable recommendations and helping shape meaningful customer experiences.  What You’ll Do  Identify, gather, and analyze information from a variety of sources to understand customer behaviour, market dynamics, and emerging trends. Support the development of go-to-market plans for a portfolio of brands across the Canadian market. Contribute to strategic planning initiatives, including brand planning, campaign development, audience segmentation, and positioning exercises. Participate in strategic workshops and collaborative planning sessions with clients and cross-functional teams. Help develop customer engagement strategies across channels including email, web, search, media, social, and emerging technologies. Support the development of customer journeys, messaging frameworks, tactical plans, and campaign blueprints. Collaborate with internal teams to translate insights into actionable recommendations and creative opportunities. Conduct audits of existing marketing and communication plans to identify gaps, opportunities, and areas for optimization. Monitor competitive activity, industry trends, and evolving customer needs to inform strategic recommendations. Assist senior strategy team members with research, analysis, presentations, and client deliverables. Contribute to channel-specific recommendations by applying best practices, performance insights, and emerging trends. Support measurement and reporting initiatives by helping analyze campaign performance a...