TikTok Shop Manager - Remote or Hybrid NYC

WHO WE ARE: BaubleBar designs accessories that make life more fun. Founded in 2010, the Company is known for its statement-making styles that create joy and bring people together. Today, BaubleBar’s unabashedly optimistic perspective can be found across multiple accessory categories that are sold direct to consumer and at 8,500+ retail stores globally. WHAT WE'RE LOOKING FOR: We’re looking for a TikTok Shop Manager to help us turn one of the fastest-growing platforms in retail into one of our biggest growth engines. This is a hands-on, builder role for someone who loves TikTok Shop. We are looking for someone who can spot a hero product before anyone else does, knows how to turn a creator video into real GMV, and gets genuinely excited about testing a new hook, a new bundle, or a new LIVE format just to see what happens. You’ll own the day-to-day of our TikTok Shop business, from storefront and listings to creator and affiliate programs to working hand-in-hand with our agency partner and internal teams. You’ll bring the expertise and the instincts; we’ll bring the brand, the product, and a team that’s ready to move fast with you. This is a true opportunity to make TikTok Shop your channel, to build it, scale it, and be the person everyone comes to when they want to know what’s working. WHAT WE WANT YOU TO DO: The TikTok Shop Manager will grow and manage our TikTok Shop through creator partnerships, affiliate programs, livestreams, merchandising, and promotional campaigns. This role focuses on driving sales and improving performance by turning creator content into revenue. You will work closely with cross-functional teams to optimize operations and scale TikTok Shop as a key growth channel. The ideal candidate is analytical, hands-on, and passionate about TikTok and social commerce. TikTok Shop Management Manage the day-to-day of our TikTok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics Monitor platform trends, viral content opportunities, and TikTok Shop updates Troubleshoot operational issues and coordinate with TikTok support when necessary Lead product launches, seasonal campaigns, flash sales and promotional events Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works Grow Creators & Affiliates Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products Build commission structures and incentives that make BaubleBar the brand creators want to work with C...