User Acquisition - Region Lead

ROLE OVERVIEW

We are seeking a growth specialist to join our Distribution team and lead user acquisition across a full region.

In this role, you will act as the Regional Lead, owning the growth strategy, managing the budget, and driving execution across multiple markets to hit DAU targets. This role requires a strong balance of data analysis, operational rigor, and cultural fluency to ensure our strategy is effectively adapted across diverse local contexts.

YOU ARE:

- Data Obsessed: You don’t just look at top-line metrics; you go deep into cohort analysis, retention curves, and granular performance data to understand why growth happens.

- A UA Expert: You have a proven track record of hitting DAU and growth goals for mobile apps. Experience in social or dating is a strong plus.

- Regionally Minded: You know how to adapt global strategies across multiple markets, balancing regional consistency with local relevance.

- Operationally Excellent: You are comfortable managing significant budgets, coordinating with external partners or freelancers, and keeping multiple workstreams moving at once.

- Rigorous & Detail Oriented: You have high standards and strong execution discipline.

- Willing to Travel: You are ready to travel frequently across your region to oversee operations and stay close to market dynamics on the ground.

WHAT YOU’LL DO:

- Manage Campaigns & Budget: Oversee a substantial UA budget across channels such as TikTok, Google, Meta, and any other channels that prove effective across your region. You will make fast, data-driven decisions to maximize efficiency and volume.

- Analyze Creative Performance: Act as the bridge between data and content. You will identify creative trends, surface market-level insights, and provide the content team with actionable feedback on what resonates across different audiences.

- Own Regional Strategy: Define the growth roadmap for your region, ensuring strong alignment between paid acquisiti...