VP, Ad Sales Marketing
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Clear Channel Outdoor
Job Summary
The VP, Ad Sales Marketing leads the development and execution of strategic proposals, solutions and packages that support Clear Channel Outdoor’s National Sales teams.
This role is responsible for leading the team that partners with Sales to build presentation materials that enable Sales opportunities, both in response to in-bound requests for specific client proposals and proactively as a means of pursuing new business opportunities.
The role is a critical partner to Sales leadership, leveraging all of CCO’s differentiated capabilities and products to build customized presentations and proposals, both for specific client opportunities and as part of the strategy to develop new business across key Sales verticals and with key agency partners. Leading a centralized Ad Sales Marketing team, the VP ensures that Sales teams are equipped with compelling narratives, tools, and materials that accelerate revenue growth.
The VP partners closely with National & Regional Sales and Marketing leadership to build innovative media solutions, including sponsorship/activation opportunities, strategic partnerships and growth initiatives that align with Sales strategies and business development priorities, translating business objectives into actionable marketing programs that support both national and local revenue targets.
Reporting to the CMO, the VP oversees and develops the Ad Sales Marketing team, establishing clear processes for intake and prioritization of Marketing Solutions requests while fostering cross-functional collaboration across Product Marketing, Creative, Research, RADAR and Sales leadership. The VP ensures that all sales-enabling marketing materials reflect strong product fluency, differentiated positioning, and strategic alignment with CCO’s growth objectives.
Job Responsibilities
- Develop and lead the national Ad Sales Marketing strategies and programs to enable CCO’s advertising sales success with national agencies, brands, and programmatic buyers.
- Serve as a strategic marketing partner to National Sales leadership and Regional Marketing leaders to align around revenue priorities, category growth opportunities, and vertical-specific needs.
- Oversee the development of sales presentations, RFP responses, pitch materials, one-sheets, event packages, sponsorship programs, and scalable storytelling frameworks for National and Local Sales teams.
- Partner with Sales leadership and account executives as subject matter expert to support Sales in client and agency pitch meetings.
- Collaborate with Sales & Marketing leadership to proactively support business development initiatives through creation of sponsorship programs and enterprise-level partnerships that can differentiate CCO’s solutions from other advertising offerings.
- Lead, mentor, and develop the Ad Sales Marketing team, fostering a...