VP, Growth Analytics

Position Overview The Vice President, Growth Analytics will manage the analytics relationship with the client. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations to drive high client satisfaction. Will act as a key interface for clients and will work closely with Account Management and Mediabrands data & technology teams to ensure projects are aligned to client business goals and strategy. Responsibilities Data Extraction, Transformation & Loading Data Quality & Hygiene Holistic business performance reporting & dashboarding Bridging the planning target to Audiences that we can buy/reach with media Audience measurement within and across channels Media measurement vendor evaluation, contracting & budget management Cross Channel Response Analytics & Media Plan Optimization In Channel Response Attribution Analytics & Investment Plan Optimization Team and people management New Business Development support Required Skills and Experience Strong understanding of digital eco-system and industry reporting tools such as Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai, Adobe DMP), Digital Ad Server (e.g. DCM, Atlas) & Site Served, Website Analytics (e.g. Omniture, Web Trends) Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (e.g. impression, GRP, CPV, etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), and Statistics (Correlations, sample sizing, t-value VIF etc.) Experience with Tableau or PowerBI or any other dashboarding & data visualization tool is desirable Previous experience in a performance marketing environment Familiarity with advanced analytic techniques, such as multivariate regression analysis, predictive modelling, logistic regression, factor analysis, sales forecasting, attribution, agile testing, market mix and ROI measurement, data visualization, simulation and optimization Desired Skills and Experience 10+ years in Media Analytics and/or Audience Research Collaboration, including ability to drive clarity in a multi-stakeholder environment Strong project management skills and the ability to simultaneously lead multiple ongoing project streams Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights Strong communication skills to convert comple...