VP, Head of Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.   Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.  We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.  We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.  The Role: As the VP, Head of Activation, you will lead the largest and most dynamic engine within our Client Solutions department. This isn't a role for a spectator. You will be the architect of our execution strategy, overseeing a multi-channel powerhouse that spans all media that Kepler buys, consults, creates, or analyzes on behalf of clients. You will bridge the gap between high-level brand storytelling, agency innovation, and granular technical media execution. We need a visionary who understands that "performance" and "brand" are two sides of the same coin, and who possesses the industry clout and ability to negotiate at the highest levels with ad technology and media partners.  Key Responsibilities: 1. Strategic Vision & Innovation The Future of Agentic Media Activation: Co-develop the "North Star" for how our agency activates media in a rapidly evolving agentic-powered world. Full-Funnel Integration: Create frameworks that drive profitable, sustainable growth across all media channels. Omni-Channel Mastery: Ensure teams are implementing a unified strategy across all media partners and channels, via media platforms and Direct IOs, moving away from "channel-first" thinking to "audience-first" activation. 2. Partnership & Ecosystem Management Deep Relationships: Leverage existing high-level connections at major platforms and publishers to secure first-to-market alphas, better rates, and strategic support. Diversification: Expand our footprint beyond the Big Three. You should be as comfortable discussing a custom content integration with a niche publisher as you are discussing a YouTube Masthead buy. 3. Leadership & People Operations Scale the Team: Lead, mentor, and grow the largest sub-department in the agency. You are responsible for the career mapping and retention of a diverse group of specialists. Culture of Excellence: Foster an environment of continuous testing, learning, and critical thinking. Global Activation f...