VP, Head of Paid Media

*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.*  Overview  LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem.  We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value.  We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.  What You’ll Own  Own end-to-end paid acquisition strategy and execution across all biddable and partner channels. Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion  Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome Drive growth by expanding and optimizing key performance marketing channels, including:  SEM (core growth driver)   Paid Social   Programmatic / Display   Affiliate / Partner / Aggregator channels   Experience driving a high-velocity testing culture Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team. Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.  What We’re Looking For  15+ years in performance marketing with a strong lead generation focus  Experience managing large-scale paid media budgets   Deep expertise across multiple channels:  SEM   Paid Social   Programmatic   Affiliate / Partner ecosystems   Proven ability to drive profitable growth at scale Strong analytical mindset with ability to make rapid, data-driven decisions   Experience operating in:  Marketplace businesses  Financial services / high-consideration categories (strong plus)  Hands-on operator with experience running campaigns, not just managing teams or agencies Track record of building and developing high-performing teams   COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors,...