VP, Leads & Advertising

OverviewConstellation1 is seeking a VP of Leads & Advertising to own, operate, grow and evolve our Leads & Advertising business. This is an end-to-end business-operator role: the person in this seat is accountable for the performance, roadmap, and P&L-level health of our lead generation and advertising products — Social Leads, SEM/Website Leads, and HouseValues.com portal leads — and for building the next generation of leads and advertising offerings that will define our growth for years to come. This person must be a genuine expert in advertising and lead generation: paid and organic acquisition, lead quality and delivery economics, consumer behavior and intent, and the mechanics of converting attention into qualified opportunities for real estate professionals. They combine the strategic instincts of a general manager, the execution discipline of a product owner, and a bias toward action typical of a startup operator — all inside a larger, resourced organization. Critically, they hold a forward-looking view of the consumer: as buyer and seller behavior, channels, and expectations shift, this person anticipates those shifts and evolves our leads and advertising products ahead of the curve, rather than playing catch-up. This role is also central to modernizing how we operate. Today, our leads products and customer accounts are set up, managed, and optimized largely manually, product by product and customer by customer. This person will lead the shift away from that model — implementing automation and leveraging AI platforms to improve operational efficiency, maximize advertising spend performance, and scale the business without scaling manual effort. They will use AI not just as an efficiency tool, but as a resource for building new leads products and for transitioning our existing platforms onto new, AI-enabled infrastructure. What You'll Own Business & Product Ownership Serve as the accountable owner for the Leads & Advertising business across Social Leads, SEM/Website Leads, and HouseValues.com portal leads — driving volume, quality, delivery reliability, and unit economics across all three. Own the roadmap and prioritization for existing products, balancing near-term performance improvements with longer-term platform evolution. Operate with a P&L mindset: understand cost-per-lead, delivery rates, renewal/retention economics, and margin across every product and channel, and make trade-off decisions accordingly. Advertising & Lead Generation Strategy Bring deep, current expertise in digital advertising and lead-gen channels — paid search, paid social, programmatic, SEO/organic, portal syndication, and emerging channels. Build and continuously refine acquisition strategy across channels to improve lead volume, lead quality, and cost efficiency simultaneously, not one at th...