VP, Legal Marketing

Role Summary/Purpose: As VP, Legal Marketing, you will serve as a liaison between the Synchrony Legal team and Marketing teams providing oversight and support for existing and new client marketing campaigns and processes. This role will report to the SVP, Senior Counsel - Marketing. Essential Responsibilities: Marketing ReviewsReview marketing collateral for all products and platforms across all channels of communications, including large strategic clients led by SVP Marketing Leaders, and assess relevant processes for compliance with law/internal policies providing comprehensive feedback.  Ensure a balanced approach between legal risk, business strategy and customer/consumer viewpoint to deliver practical marketing solutions, escalating significant risks and issues to the appropriate level.Partner with client marketing teams to ensure the applicable audience, communication channel and client objectives of a marketing campaign are considered and reflected in the associated collateral and processes.Engage and collaborate with respective client attorney, all functions and subject matter experts, including compliance and risk as required to ensure potential Fair Lending, Program Agreement, Associate Training or other aspects of a client’s marketing campaign are appropriately addressed.Collaborate with Commercial Counsel on loyalty program changes, with Cardholder Documentation Counsel on Flips and Prescreens, with IP Counsel on potential trademark issues, and with Regulatory Counsel on new Advance Promo Notice client processes in support of respective clients’ initiatives.Manage challenging marketing review workload within established timelines while balancing frequent client expedited requests and other responsibilities. Client Marketing Team SupportProvide and maintain subject matter expertise on assigned client’s loyalty program, promotions, benefits, and acquisition channels.Develop, maintain and drive implementation of marketing templates, guides and tools with the client marketing teams which address client specific brand, loyalty programs, promotional financing, strategic focus, communication channels, and advertising style.Provide Legal Marketing expertise on cross functional integration teams for new clients Training and CommunicationEstablish effective relationships and collaborate with individuals across the client marketing teams with responsibility for developing marketing campaigns to ensure they have an understanding of legal/regulatory marketing requirements. Influence actions without direct leadership responsibility for teams or processes to build relationships in a cross-matrixed environment (both cross-functionally and cross-business)Develop continuous communication channels with assigned client marketing teams training and explaining marketing legal requirements, changes in law, revised templates, and feedback on marketing reviews. Compliance and Regulatory SupportRespond to marketing complia...