VP, Marketing

Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously.

We are looking for our first VP, Marketing to build the engine that helps us reach more people and businesses. This is a full-ownership role: consumer and B2B, brand to demand gen, strategy to execution. You'll report to our CEO and Founder, John Koelliker https://www.linkedin.com/in/john-koelliker/, build and lead the marketing team, and own the growth number on both sides of the business. We move fast, hold a high bar, and do work that changes people's lives.

WHAT YOU'LL OWN

- Demand generation across consumer and B2B, with clear ownership of the growth number on both sides

- Building and leading the marketing team: hiring, developing talent, and setting the performance bar

- Brand, content, and community strategy, with a strong bias toward channels that actually move the needle

- Own go-to-market for new products and categories in partnership with product and sales, from positioning and messaging through launch and into pipeline, making sure what we build finds the right customers fast

- Identify and test new growth channels systematically, from SEO to events to partnerships to community-driven distribution, and scale what proves out

- The full marketing tech stack, including attribution, analytics, and automation

- Marketing performance reporting to the CEO and leadership team

WHAT WE'RE LOOKING FOR

- A track record of building scalable marketing engines. You know what it feels like to take a channel or a motion from...