VP, Product Marketing

   By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.          About the Role – VP, Product Marketing  We are looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across our core business lines, including advertising, betting, and sports technology.  This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth.  The ideal candidate will be equally comfortable shaping executive-level messaging, partnering with product teams on launch strategy, supporting sales and Sales Marketing with sharp product narratives, and building market-facing stories that help customers understand why our solutions matter.  This role sits at the intersection of product, sales, marketing, insights, and customer success, and will play a critical part in how we bring our products to market globally.  Key Responsibilities  Product Positioning & Messaging  Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.  Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.  Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.  Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.  Go-to-Market Strategy  Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.  Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.  Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.  Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.  Sales Enablement  Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.  W...