Website and Digital Optimization Specialist
About the Role
We are seeking a Website & Digital Optimisation Specialist to maintain, improve, and optimise digital experiences that drive engagement, enquiries, and conversions. This hands-on role focuses on website management, conversion optimisation, SEO/GEO, analytics, and continuous digital improvement, with a particular focus on foster care recruitment journeys and campaign landing pages.
You will play a key role in enhancing website performance, improving user journeys, and using data-driven insights to deliver measurable digital outcomes. Working closely with the Marketing & Engagement team, you will manage WordPress websites, optimise landing pages, resolve technical issues, support digital campaigns, and ensure websites remain accessible, high-performing, and aligned with brand standards.
About the Client
You will be working with a purpose-driven organisation dedicated to creating positive outcomes for children, young people, and families. This established community-focused organisation delivers impactful services and is committed to building safe, inclusive, and accessible experiences for the people it supports.
Ideal Profile
Digital & Website Experience
Proven experience managing and updating websites using WordPress.
Experience creating, maintaining, and optimising landing pages for improved engagement and conversion.
Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance.
Experience resolving website technical issues and supporting integrations with digital platforms.
SEO, GEO & Digital Performance
Experience implementing on-page and technical SEO improvements.
Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema.
Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
Understanding of website performance optimisation, Core Web Vitals, and digital accessibility standards.
Analytics & Optimisation
Hands-on experience with Google Analytics 4, Go...