Flipboard is acquiring Graze, adding custom-feed and monetization tools to its open-social push.
Why it matters: The deal gives Flipboard a way to move deeper into feed creation and sponsorships on Bluesky and other open social apps. Publishers, creators and advertisers should watch because it could shape how discovery and revenue work on the emerging open social web.
- Flipboard disclosed the acquisition on Aug. 26, 2026, and Graze announced it separately the same day.
- Graze builds custom feeds for Bluesky and other AT Protocol services, letting users create and manage feeds without code.
- TechCrunch reported Graze had sent more than 41 billion posts to about 12 million people over 21 months, with more than 7,000 feeds on the platform.
- Graze has said creators can publish sponsored posts and keep most of the revenue; TechCrunch reported a 70/30 split in favor of creators.
Flipboard is buying Portland-based Graze, a startup that builds custom feeds for Bluesky and other open social apps. Flipboard announced the acquisition on Aug. 26, 2026, and Graze said it is joining Flipboard to pursue a broader push around feed building and monetization.
Graze’s tools let users create and manage Bluesky feeds without writing code, according to the company’s materials. Bluesky says its network is built on the AT Protocol, which supports algorithmic choice and feeds that can be created by outside developers. See Bluesky’s FAQ for more on the protocol and the platform’s scale.
Flipboard CEO Mike McCue framed the acquisition as part of a privacy-forward model for discovery and distribution. Graze’s announcement said the company will help Flipboard pursue what it called the open social web; Graze has also said feed builders can earn from sponsored posts embedded in their feeds.
That monetization piece is the clearest business angle. TechCrunch reported Graze had sent more than 41 billion posts to about 12 million people over 21 months, and that roughly 60% of its traffic was monetized. The same report said feed creators kept 70% of sponsorship revenue. Graze’s own launch materials described a model where it makes money when users make money.
The acquisition also ties into Flipboard’s broader product push. In April, the company launched Surf, a browser for the open social web. Graze described Surf as the browser layer and Graze as the feed-building engine.
Deal terms were not disclosed. Graze raised $1 million in pre-seed funding in April 2025, led by Betaworks and Salesforce Ventures.
By the numbers
- 41 billion - posts TechCrunch said Graze had sent over 21 months.
- 12 million - people TechCrunch said Graze had reached in that period.
- 70/30 - TechCrunch-reported sponsorship split favoring feed creators.
Yes, but: The monetization and traffic figures come from Graze and TechCrunch, not independent audited disclosures, so they should be treated as company-reported or reported estimates.