The Hawks will distribute local games through Prime Video and Gray Media beginning in 2026-27.
Why it matters: The agreement combines streaming and over-the-air distribution across the Hawks' five-state territory. It also gives fans another local viewing option as NBA rights move beyond traditional regional sports networks.
- Gray Media's agreement covers 74 local Hawks games for the 2026-27 season across Prime Video and over-the-air outlets.
- The territory includes Georgia, Alabama, Tennessee, South Carolina and Mississippi.
- Gray will carry the over-the-air package on WANF/Atlanta News First and Peachtree Sports Network, with production by Raycom Sports.
- Variety reported that Prime members will receive the local streams without an additional Hawks subscription charge.
The Atlanta Hawks will distribute local, non-nationally televised games through Amazon Prime Video and Gray Media's broadcast outlets beginning with the 2026-27 NBA season. Gray Media's agreement with the Hawks covers the 2026-27 season, identifies the five-state territory and sets out the broadcast and production arrangement.
The agreement describes a 74-game local package distributed across Prime Video and over-the-air television. That figure is the combined local package, not 74 games carried exclusively by Prime Video. Nationally televised games are outside the local package.
Gray will air the over-the-air portion on WANF/Atlanta News First and the Peachtree Sports Network, with Raycom Sports producing the games. The agreement confirms Gray's role and the outlets; Variety reported the Prime Video distribution, the reported no-additional-charge terms for Prime members and the five-state territory.
“Getting maximum reach was paramount in our decision making,” Hawks president of business enterprise and chief commercial officer Andrew Saltzman told Variety.
Variety also reported that Main Street Sports Group, which had held the Hawks' local rights, collapsed. The report said Prime Video will carry 66 nationally distributed NBA regular-season games in 2026-27, has local arrangements with six NHL teams, and joins Disney and NBCUniversal in the NBA's national broadcast split.
The cited materials do not specify the precise market boundaries within the five states, device requirements, commercial-access terms or how League Pass will treat each game. NBA League Pass blackout rules may affect access when a local broadcaster has in-market rights.
By the numbers
- 74 games - the local Hawks package covered by the Gray agreement across Prime Video and over-the-air outlets
- 5 states - Georgia, Alabama, Tennessee, South Carolina and Mississippi
- 66 games - Prime Video's reported nationally distributed NBA regular-season schedule for 2026-27
Yes, but: The agreement and cited reports do not detail precise market boundaries, device requirements, commercial access or game-by-game League Pass treatment.
What's next: The arrangement begins with the 2026-27 NBA season.