TechCrunch reports OpenAI's first consumer device could cost $300 to $400.
Why it matters: That would put OpenAI above many mainstream smart speakers and signal a premium launch strategy. The reported price also gives the clearest look yet at how OpenAI may position its first hardware product.
- TechCrunch reported Aug. 6 that OpenAI's first consumer device could cost $300 to $400.
- Reuters reported in February that the device was expected to start at $200 to $300.
- Bloomberg previously described the product as a screen-free, portable smart speaker with a donut-like design.
- OpenAI chief global affairs officer Chris Lehane said in January the company was on track to unveil its first device in the second half of 2026.
OpenAI's first consumer device may be headed for the premium end of the smart-speaker market. TechCrunch reported that the product could sell for $300 to $400, higher than earlier estimates from Reuters.
Reuters reported in February that OpenAI expected a starting price of $200 to $300. The price range is still unconfirmed by OpenAI, so the latest figure should be treated as reported rather than final.
Bloomberg has described the device as a screen-free, portable smart speaker with a donut-like design and premium materials. OpenAI has not publicly confirmed the product details, pricing or launch plan.
OpenAI chief global affairs officer Chris Lehane said in January the company was on track to unveil its first device in the second half of 2026. That timing places the hardware push firmly in the company's longer-term product roadmap.
By the numbers
- $300 to $400 - Reported price range from TechCrunch
- $200 to $300 - Earlier expected starting price reported by Reuters
- Second half of 2026 - OpenAI's stated target window for unveiling its first device
Yes, but: OpenAI has not confirmed the device, its price or its launch timing, so the reported range may change.
What's next: OpenAI has said it expects to unveil its first device in the second half of 2026.