Prime Video will invest more than $2 billion in Latin America from 2027 to 2030.
Why it matters: The move signals where major media capital is flowing and could intensify competition for subscribers, creators and local rights. It also shows Amazon pushing Prime Video deeper into a more monetizable entertainment hub.
- Amazon unveiled the plan at Prime Video Presents Latin America in Mexico City on Aug. 20, 2026.
- Prime Video says the investment covers original programming, licensed local productions and live sports rights.
- The company says local originals in the region will more than double by 2030, with more than 25 new titles planned for 2027.
- Reuters said the expansion spans Mexico, Brazil, Argentina, Colombia and Chile.
Prime Video said it will spend more than $2 billion in Latin America from 2027 through 2030, part of a wider push around originals, licensing, sports and channel aggregation in the region.
Amazon announced the plan at the Prime Video Presents Latin America event in Mexico City on Aug. 20, 2026. Kelly Day, Prime Video's vice president for international, said, "Today we're matching that energy with more than US$ 2 billion through 2030 in original, licensed programming and sports."
The company said its local originals will more than double by 2030, with more than 25 new titles slated for 2027. Reuters reported the slate includes La Oficina Season 2, Tremembé Season 2, Menem Season 2 and Marília.
Sports are a major part of the strategy. Reuters reported Prime Video will carry more than 200 NBA games per season in Brazil and Mexico under its 11-year NBA deal, and that the league will be available in Argentina, Colombia and Chile for the first time on the service. Prime Video will also become a new home for the Mexico national team, carrying 38 home matches over four years beginning next month.
The platform is also adding more commerce-like streaming features. Subscribers in Costa Rica, the Dominican Republic, Guatemala, Paraguay and Peru will later in 2026 be able to subscribe to third-party streaming services directly through the app, with rentals and purchases launching in those markets and in Argentina.
By the numbers
- $2 billion-plus - Prime Video's planned Latin America investment from 2027 to 2030.
- 25+ - New local titles Prime Video says are slated for 2027.
- 200+ - NBA games per season Prime Video will carry in Brazil and Mexico under its 11-year deal.
Yes, but: Amazon has not disclosed a country-by-country budget split, so the biggest beneficiaries and revenue payoff remain unclear.
What's next: Prime Video said new third-party streaming add-ons, rentals and purchases will roll out later in 2026 in select Latin American markets.