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Starbucks says turnaround is moving into a long-term growth phase

Starbucks says turnaround is moving into a long-term growth phase
Photo: cnbc.com

Starbucks says sales and margin gains are moving the company into long-term growth.

Why it matters: Starbucks is a bellwether for consumer demand, store execution and labor costs. Investors will watch next quarter for whether traffic growth holds and margins keep recovering as the company continues its café overhaul.

  • Brian Niccol says Starbucks is shifting from a turnaround reset to long-term sustainable growth.
  • Niccol became CEO on September 9, 2024, and launched the "Back to Starbucks" plan on his second day.
  • Starbucks says more than 1,000 coffeehouse uplifts are planned by the end of fiscal 2026, with more than 200 already completed in New York and Southern California.
  • Starbucks says it has posted four straight quarters of positive global comparable sales growth and two consecutive quarters of margin expansion.

Starbucks said it is moving beyond the first phase of Brian Niccol's overhaul and into a longer period of growth, after the company posted gains in sales and margins. In a company release, Niccol said, "Starbucks is back," and framed the next step as sustaining momentum rather than simply resetting the business. Starbucks investor release

Niccol took over as CEO on September 9, 2024, and launched the "Back to Starbucks" plan on his second day. Starbucks said the effort has now produced four straight quarters of positive global comparable sales growth and two consecutive quarters of margin expansion. Two years of Back to Starbucks

The company reported fiscal third-quarter 2026 global and U.S. comparable sales growth of 7.9% and a profitability margin of 14.4%. Starbucks has pointed to those results as evidence that the overhaul is gaining traction. Q3 fiscal 2026 results

Starbucks is also continuing café upgrades designed to make stores feel more like places to stay, with cup writing, ceramic mugs, more seating and a stronger coffeehouse feel. The company says more than 1,000 coffeehouse uplifts are expected by the end of fiscal 2026, including more than 200 already completed in New York and Southern California. Nearly 200 in Chicago are expected by the end of September. Chicago café makeover

Reuters reported that investors are now focused on whether margin recovery can continue after traffic improved under Niccol. Reuters report

By the numbers

  • 7.9% - Starbucks' global and U.S. comparable sales growth in fiscal third-quarter 2026.
  • 14.4% - Starbucks' profitability margin in fiscal third-quarter 2026.
  • 1,000+ - Coffeehouse uplifts Starbucks says it plans to complete by the end of fiscal 2026.

Yes, but: The company still needs to prove that sales and margin gains can continue after the café refresh and traffic rebound, especially into the next quarter.

What's next: Investors will track the next quarterly update for signs that traffic, comparable sales and margins remain on the same trajectory.

Based on reporting from

  • CNBC

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