Account Based Marketing Manager - Growth Marketing

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.Wood MackenzieIntelligence ConnectedWoodMac.comWood Mackenzie Brand VideoWood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionRole PurposeThe Account-Based Marketing (ABM) Manager will drive growth across Wood Mackenzie’s priority Financials and Traders accounts by delivering insight-led, highly targeted marketing programmes.This role is focused on expanding customer ARR, accelerating pipeline, and strengthening executive engagement within a defined set of high-value accounts. You will design and execute 1:1 and 1:few ABM strategies, working in close partnership with Sales to influence buying groups and unlock commercial opportunities.Reporting to the Financials & Traders Marketing Director, you will collaborate across Sales, Marketing, and Research to deliver measurable business impact through aligned, account-centric marketing.Key ResponsibilitiesABM Strategy & Account PlanningDevelop and execute 1:1 and 1:few ABM strategies for a defined portfolio of 15-25 priority Financials and Trading accountsTranslate account plans and commercial objectives into targeted marketing programmes aligned to revenue growth and expansion goalsBuild deep understanding of account structures, buying groups, and decision-making dynamicsPipeline & Revenue ImpactPartner closely with Sales to drive pipeline creation, progression, and deal acceleration within named ABM accountsContribute directly to customer ARR expansion through targeted engagement and influenceSupport strategic account planning with insight-led marketing interventionsCampaign Orchestration & PersonalisationDesign and deliver multi-channel, highly personalised campaigns across digital, content, and event-led activationsLeverage the full martech stack to execute and scale programmes effectivelyCollaborate with content, product marketing, a...