Ad Partnerships Manager
Ad Partnerships Manager We are seeking a highly motivated and experienced Manager, Advertising Partnerships to join our team at Philo, a leading vMVPD. As a Manager, Advertising Partnerships at Philo, you will help maximize ad sales revenue and support our programmatic partnerships & direct sales team. The Manager of Advertising Partnerships will be responsible for managing and growing programmatic, reseller and data-driven advertising partnerships, driving revenue growth, and ensuring the success of our advertising initiatives. Responsibilities: Build and maintain strong relationships with existing and new advertising partners, including demand-side platforms (DSPs), supply-side platforms (SSPs), resellers, and data and measurement vendors Support contract negotiations and deal structuring for programmatic and reseller agreements, partnering with senior leadership on strategic or high-value terms Lead day-to-day programmatic trafficking within SSP platforms, including deal setup, floor pricing, targeting parameters, and troubleshooting delivery or discrepancy issues Act as a technical and account management resource for the direct sales team, advising on inventory availability, targeting capabilities, and supporting campaign lifecycle management from proposal through delivery Partner with Ad Operations to support deals through the implementation process in the ad server. Monitor and analyze ad partner performance metrics, identifying areas for improvement and implementing strategies to optimize performance Maintain an up-to-date database of existing and new partners across programmatic and reseller channels Collaborate with internal teams, including finance, marketing, product, and legal to ensure that advertising initiatives are aligned with the company’s overall strategy Provide regular reporting on partner performance, revenue growth, and operational health Stay current on industry trends, ad tech developments, and best practices, sharing insights with internal teams and partners Qualifications: Bachelor’s degree 6+ years of experience in programmatic advertising, with hands-on experience in SSP trafficking and campaign/deal management Strong technical understanding of programmatic infrastructure, including DSPs, SSPs, ad servers, deal/PMP setup, and floor pricing mechanics Experience supporting or coordinating ad server trafficking for direct-sold campaigns, or strong familiarity with ad ops workflows Comfort operating as a technical liaison between sales, ad operations, and external partners Strong understanding of CTV and experience working with premium video inventory Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal teams Strong analytical and problem-solving skills, with the ability to identify trends and act on data Ability to work independently and as part of a cross-functional team, with a strong sense of ...