AI and Analytics Specialist - Digital Marketing
What the Role Does:
Build intelligent automation that accelerates paid search advertising performance.
As an AI and Analytics Specialist - Digital Marketing, you will combine analytics expertise with hands-on technical ownership of AI, automation, reporting, and advertising platform solutions. You will improve the efficiency, reliability, and performance of LawDepot’s paid search marketing campaigns by building scalable tools, strengthening technical implementations, and enabling the team to make faster, data-informed decisions.
This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
What You’ll Do:
- Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions.
- Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators.
- Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations.
- Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements.
- Execute technical changes to ad platform implementations.
- Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting.
- Serve as a primary technical resource for the team by providing internal support.
- Train and mentor team members on reporting tools, automation processes, and technical best practices.
- Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities.
- Maintain clear documentation for scripts, automations, reporting processes, and technical workflows.
- Directly manage a portfolio of paid search campaigns ...