Data Analyst - Digital Marketing
What the Role Does:
Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies.
As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions.
This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
What You’ll Do:
- Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
- Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics
- Optimize and adjust campaign bids to maximize profitability and ensure peak performance
- Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.
- Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness
- Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.
- Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.
- Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.
- Review user level information to develop relevant audience segments and targeting strategies.
- Support creative work by writing compelling...