Assistant Lead, Digital Content

Your Opportunity as the Assistant Lead, Digital ContentThis role will support the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. Partnering with eCommerce, Sales, Creative, agency partners, and external vendors, this role will develop and execute digital shelf content that improves product discoverability, drives conversion, and delivers a consistent brand experience. This role manages the end-to-end content process, from briefing and asset development through publication, auditing, and ongoing optimization. Using retailer insights, shopper behavior, and digital shelf analytics, this role will continuously enhance content performance and contribute to business growth. Working closely with the Digital Content Lead, you will execute digital shelf initiatives and optimization programs that strengthen Smucker's omnichannel presence, deepen consumer engagement, and support broader eCommerce and Brand Experience strategies.  Location: Orrville, OH Corporate Offices Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.  In this role you will:  Digital Shelf Content Development & Execution   Develop and execute digital shelf content for key retailer partners, including product detail pages (PDPs), enhanced content modules, brand stores, and other retailer-specific content.  Develop creative briefs and partner with internal creative teams and agencies to produce high-quality digital assets that align with brand and retailer requirements.  Manage content projects through briefing, review, legal approval, revision, and final production.   Coordinate content uploads and maintenance across retailer platforms and content management systems.   Execute content updates supporting product launches, seasonal campaigns, promotional programs, and retailer initiatives.   Support content updates and optimization for select brand.com sites, ensuring content remains current and aligned with Brand Experience strategies  Execute Ratings & Reviews programs that strengthen content credibility and improve shopper confidence. Content Optimization & Insights   Analyze retailer scorecards, content performance metrics, and digital shelf analytics to identify opportunities for improvement.   Leverage internal tools such as Salsify, Profitero, Spotfire and more to monitor search visibility, content quality, and competitive performance.   Work with agency and internal ecommerce partners to conduct regular content audits to identify missing, outdated, or underperforming content and recommend optimization opportunities.   Support SEO and discovera...