Associate Director, Media Strategy
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious. If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here. BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU About the role: Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. The Associate Director, Media Strategy will lead media strategy for a major food & beverage retailer, working full-time and fully dedicated to this single flagship account. You will guide strategy across both pulsed, promotionally-driven campaigns and the annual media plan while leading and developing a team of media strategists — overseeing a high-volume, always-on campaign portfolio delivered through two manager-led pods — in close partnership with channel lead counterparts. This position reports to the Sr. Director, Media Strategy. WHAT YOU’LL DO Media Strategy Develop cross-channel strategy & planning for media campaigns, as well as coordinating the inputs for buying Writing client briefs & translate them into insights-led media strategy Lead cross-channel planning in partnership with channel and buyer science teams, translating audience and research insights into actionable media plans Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement Serve as a thought leader on the account — providing proactive POVs and recommendations, and co-leading a monthly training series for the client Team Leadership Lead and develop a team of media strategy planners (two managers, each supporting a senior specialist); help field, plan, and navigate the execution of pulsed and annual campaigns Balance workload and resourcing across two manager-led pods, keeping capacity aligned to campaign demand Coach and mentor direct reports, managing prioritization and professional development across the team Set quality standards and review team output to ensure accuracy and consistency across deliverables Client Relations Serving as the primary day-to-day media contact for key clients Lead & manage assigned aspects of client relationships Partner with clients to understand their business goals, marketing objectives and competitive cons...