B2B Marketing Manager

🏷️ Title: B2B Marketing Manager

👫 Department: Commercial

💰 Salary: £50,000 - £60,000

🎁 Benefits & Culture: See here https://careers.lottie.org/

📈 Equity: A very generous EMI share offering

🌴 https://emojipedia.org/palm-tree Holiday: 26 days + bank holidays

💗 https://emojipedia.org/growing-heart Mission: Elevate later life for everybody and build the care sector of the future

💻 Office Policy: Hybrid with a minimum of 2 core office days per week

🌍 Office Location: London Bridge, London, UK

🔍 https://emojipedia.org/magnifying-glass-tilted-left The Opportunity:

Lottie is building the AI operating system for social care, changing how the UK finds, manages, and pays for care. Thousands of care providers work with Lottie today, either listed on our marketplace, running on Found by Lottie, or both - and every one of them is a partner our Customer Success team looks after.

We have a CRM Manager marketing to our current partner base, but no-one owns the channels that will bring new partners to Found: events, partnerships, direct mail, trade press, and paid social. This role owns all of them.

You'll report directly to the VP Commercial and have real budget and autonomy to decide where effort goes. This is an individual contributor role to start, but it's built to grow: if a channel takes off and needs a team around it, this role is the one that builds and leads it, with a clear path to Head of B2B Marketing.

💻 What does this role involve?

- Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.

- Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.

- Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying...