Brand Content Planning Manager (内容策划)

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Key Responsibilities

- Official Account Content Planning: Own the weekly content calendar for the brand's official channels — identifying trending topics, planning hot-topic content angles, and briefing scripts/copy that align with brand voice and messaging framework.

- Brand Identity & Guidelines: Maintain consistent tone of voice, visual direction, and messaging across the official account, ensuring every piece of published content reinforces a cohesive brand identity.

- Offline Event Preparation: Lead planning and logistics for offline activations (e.g. Token2049 side-events, booth activations) — coordinating content needs, materials, and run-of-show ahead of time so on-the-ground execution runs smoothly.

- Cross-Team Integration: Work closely with product, engineering, and the on-camera creator to translate technical features into content plans, ensuring what gets filmed and posted stays aligned with strategy.

Requirements

- Full professional fluency in English and Mandarin, with strong Chinese copywriting/content planning skills.

- Experience in content strategy, editorial planning, or brand management (fintech, tech, or agency background a plus).

- Strong project management skills — able to plan weekly content cadences and coordinate o...