Creative Lead, Organic Social

About Us

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.

In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

About the Role:

We're looking for a rare hybrid: someone who can shoot it, cut it, and tell you why it worked. You'll own organic social end to end at Garage — the strategy, the camera, the timeline, and the numbers behind all three. Fire trucks, ambulances, dump trucks, and vac trucks are some of the most visually interesting machines in America, and there’s an opportunity to build a real audience around them. You'll build the content engine that makes Garage a household name in the communities that keep America moving.

This is a hands-on role on a lean team. You'll be in the field with our customers, at the office editing, and in the analytics figuring out what to make more of. You'll need to intimately understand the customer journey, the marketing mix, and the broader business goals — organic social here is a growth channel, not a brand exercise.

What you'll do

- Own organic social strategy and execution across Facebook, Instagram, YouTube, and TikTok — what we make, why we make it, and which audience it's for on both the buyer and seller side

- Shoot and edit the majority of it yourself: on-site with customers, at conferences, and out in the field - then cut platform-native video that earns attention in the first two seconds

- Build a repeatable content ...