Demand Gen, Senior Manager

Kira is transforming how people learn by using AI to empower teachers to deliver personalized learning at scale. We’re backed by top investors and driven by a team that is deeply passionate about using technology to change education.

Based in New York City, and reporting directly to our VP of Marketing, you will lead our end-to-end demand engine. Your north star is driving a high-velocity, active pipeline for new business while partnering with our customer team to expand pilots into enterprise-wide deals. You will be successful in this role if you are a strategic doer: someone who can architect a sophisticated demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup environment. You are a strong candidate for this role if you are highly collaborative and excel in cross-functional execution with the ability to partner and communicate effectively with stakeholders.

WHAT YOU’LL DO

- Drive Pipeline: Act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions.

- Campaign Execution: Lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams.

- Sales Enablement & Partnership: Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns.

- Cross-Functional Accountability: Partner across marketing & sales development functions within the organization, with the objective of delivering high-quality assets and insights required to successfully drive sales pipeline.

- HubSpot Administration: Act as the lead administrator for our HubSpot Marketing Hub, managing lead-to-sales flow and inclusive of lead scoring, distribution, and metrics reporting and dashboards.

- Multi-Channel Campaign Execution: Drive integrated marketing through man...