Digital Marketer (E-commerce)

Job Title: Digital Marketer (E-commerce)

Job Type: Full-time, Remote

Working Hours: Monday to Friday, 10AM - 6PM U.S. Eastern Time

Salary: USD $2,000 - $2,800 per month (depending on experience)

Location: Latin America (LATAM)

About the Company

Our client is a rapidly growing U.S.-based e-commerce eyewear company specializing in designer frames, prescription lenses, and premium optical products. Combining a strong customer-first approach with streamlined online operations, the company delivers high-quality eyewear solutions to customers across the United States and internationally. As the business continues to scale, they are expanding their operations team to support increasing order volumes and enhance the customer experience.

About the Role

We are seeking a highly motivated Digital Marketer with strong e-commerce experience to lead customer retention and growth initiatives across multiple digital channels.

This role will have a heavy emphasis on email marketing strategy and execution, particularly within Klaviyo, while also supporting broader e-commerce growth efforts including paid social campaigns, TikTok Shop initiatives, influencer partnerships, and conversion optimization.

The ideal candidate combines creativity with analytical thinking, understands the customer lifecycle, and is excited to experiment with new channels that generate measurable business results.

Key Responsibilities

- Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows.

- Build and optimize email sequences such as welcome flows, abandoned cart recovery, post-purchase journeys, win-back campaigns, and promotional campaigns.

- Monitor email marketing performance and continuously improve KPIs such as revenue per recipient, conversion rates, click-through rates, and customer retention.

- Support customer acquisition initiatives across paid e-commerce channels.

- Assist with TikTok Shop ...