Digital Marketing Manager

Pariveda http://www.parivedasolutions.com is a North American-based, employee-owned professional services firm. We provide strategy and technology services across industries. As a mission-driven organization and Certified B Corp, we enable our clients to imagine and do more, whether it’s making next quarter’s goals or navigating the future. From ideas to impact, we help clients get better at what they do to improve people and profits. Learn more https://parivedasolutions.com/careers/ about our mission and culture as well as our recruitment process and interview prep.

Pariveda is seeking a Digital Marketing Manager to join our Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role. We believe in continuous change and improvement that requires strong prioritization, judgment, and decision-making abilities.

To learn more about our culture and what you can expect at Pariveda, review our Findamentals https://parivedasolutions.com/careers/culture/#findamentals -- the behaviors that show who we are.

You Can Expect To:
As a member of the Market Engagement team, you will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline.

- Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.

- Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.

- Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.

- Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels...